Amy Frascella, former Materiality Director at Jaguar & Land Rover talks about her journey in the automotive design world, navigating a heavily male-dominated industry. From adapting to a non-inclusive environment early in her career to witnessing a shift in leadership mindset, Amy shares personal insights on communicating and collaborating at the executive level, overcoming stereotypes, and finding mentors for personal growth. Join us as she discusses her challenges in evolving automotive design departments.

The cityscapes and the environment are changing rapidly. Digital influences and new designs are shaping a new image of a modern metropolis.
This is about exploring how design reacts to these changes and how it affects the vehicles around us. The panel is hosted by BMW Designer Chris Bangle and presented by KONZEPTHAUS GmbH, partner of the IAA Conference.

Mobility design is more than just the sum of technologies. It strives to create experiences that appeal to all the senses and create an emotional connection between man and machine in the long term.

Mobility design is more than just the sum of technologies. It strives to create experiences that appeal to all the senses and create an emotional connection between man and machine in the long term.

A modern automobile no longer just gets us from A to B. A wide range of comfort functions, entertainment offerings, communication interfaces and digital services are at the heart of the driving experience. The car has long since matured into an interactive everyday companion. Vehicle designers are paving the way.

Karim Antoine Habib (Senior Vice President of Design at Kia Motors) talks to Martin in this week's episode about the influences culture has on design and how his experience has helped him build brands with his works but also on how Social Media is affecting the way designers think in today's world.

Martin talks with Stephane Janin about the different ways of how to inspire a brand and how the new and younger generation is using different platforms such as Online Games as inspiration to bring their own culture and way of living into their designs.

Laurens van den Acker joins Martin in this week's episode to talk about the topic of reshaping a brand, his dream of becoming a car designer and the challenges he faced to make people fall in love with Renault all over again.

Martin talks with Holger Hampf about the future of a designer and also the influence of transportation and mobility design.

Martin Groschwald was one of the 5 guest speekers at the panel discussions called "Rethinking Design" to discuss the topic of "The changing role of designers". Listen to the full Audioblog to hear what Martin has to say about this topic!