A modern automobile no longer just gets us from A to B. A wide range of comfort functions, entertainment offerings, communication interfaces and digital services are at the heart of the driving experience.
The car has long since matured into an interactive everyday companion. Vehicle designers are paving the way.
How the role of creatives and the nature of their products is changing is the central point of discussion in this session.
The panel was hosted by our CEO Martin Groschwald at the IAA Mobility 2021 in Munich.
Listen to the thoughts and visions of Anne Forschner, Creative Director Automotive at Designworks, a BMW Group Company, Bruno Saint-Jalmes, Chief Designer at Airbus and Kristian Russel, CEO at Ferry on how design can make a substantial impact on the challenges ahead of us.
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