Mobility design is more than just the sum of technologies. It strives to create experiences that appeal to all the senses and create an emotional connection between man and machine in the long term.
Mobility design is more than just the sum of technologies. It strives to create experiences that appeal to all the senses and create an emotional connection between man and machine in the long term.
A modern automobile no longer just gets us from A to B. A wide range of comfort functions, entertainment offerings, communication interfaces and digital services are at the heart of the driving experience. The car has long since matured into an interactive everyday companion. Vehicle designers are paving the way.
Karim Antoine Habib (Senior Vice President of Design at Kia Motors) talks to Martin in this week's episode about the influences culture has on design and how his experience has helped him build brands with his works but also on how Social Media is affecting the way designers think in today's world.
Martin talks with Stephane Janin about the different ways of how to inspire a brand and how the new and younger generation is using different platforms such as Online Games as inspiration to bring their own culture and way of living into their designs.
Laurens van den Acker joins Martin in this week's episode to talk about the topic of reshaping a brand, his dream of becoming a car designer and the challenges he faced to make people fall in love with Renault all over again.
Martin talks with Holger Hampf about the future of a designer and also the influence of transportation and mobility design.
Martin Groschwald was one of the 5 guest speekers at the panel discussions called "Rethinking Design" to discuss the topic of "The changing role of designers". Listen to the full Audioblog to hear what Martin has to say about this topic!
Stefan Rosén joins Martin in this week's episode to talk about branding and how it influences the design of a car.
In the first concept the CEO of a company elects or selects the Design Leader of a company .In the second concept the different department leaders get together and (s)elect the Design leader whereas in the third concept the Design leader is (s)elected democratically by all design members.
We would love to hear your thoughts on what you think is the best way to choose the right person for the right job. Leave your thoughts below the posts on LinkedIn which can be found in the show notes.