S02 EP06: 50 years of California Car Design
In this episode of the GESTALTEN podcast, host Martin Groschwald, CEO of Konzepthaus speaks with Ian Cartabiano, VP Advanced Design at Calty Design Research, Inc. (a Toyota company).
This episode takes an in-depth look at the unique role California plays in the world of car design. We discuss how the state's culture, diversity, and tech-forward approach create an environment where designers can thrive. The conversation touches on the evolution of design studios like Calty, their influence on both design and production, and the technological advances that are reshaping car design.
We also explore how California’s blend of tradition and modernity fosters creativity, and the future of car design as it becomes more global in taste. Finally, we emphasize the importance of strong ties between universities and car companies in shaping the next generation of designers.
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