EP 08: Shape of EV

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by AJay on
Very interesting perspective of the rut that Car Design appears to be in. Seems like everyone, including yourselves are excited about the possibilities of Self-Driving cars and the freedom they’ll bring to the car interiors to create lounges. However, it’s that transitional creatively for the immediate evolution to battery electric cars that would appear to be a missed opportunity. Although, BMW i8 and i3 were a bold, daring and revolutionary step for Car Design in the EV era, they werent the commercial successes. That’s why its very disheartening to see BMW abandon their “vision” for decked up SUVs. It’s what they represent that offends designers more that the chipmunk face! Unfortunately, SUVs and Cross Overs are here to stay because large groups like VW are going to source large battery sub-assemblies which will be placed under the floor and push cars up in height. We will be seeing more cladding and disguising tricks to visually eat up the mass of these taller cars. So yes! The package is going to continue to be a big excuse for turning that dial. Tall is the new beautiful!

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About this podcast

Launched in 2018, Gestalten has grown to become the authority podcast on automotive design.

Special guests include industry leaders from the world’s largest manufacturers and mobility design pioneers who are pushing boundaries to shape the future of transportation. Listen to live reviews from the show floors of the world’s biggest auto shows, and learn about the design philosophies and career paths of the industry’s top designers and engineers.

by Konzepthaus Consulting GmbH


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